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张桓(HUAN)女性营销博客

中国女性营销第一人、尚道营销咨询创始人www.thindo.com

 
 
 

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中国女性营销第一人,中国十大营销专家,尚道营销咨询创始人,丑女无敌电视剧营销顾问,销售与市场专家团专家,书籍作品:《营销大革命》、《非传统营销》、《得女人者得天下》。 www.thindo.com 400-6060-900

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尚道2010上半年报  

2010-07-02 16:26:17|  分类: 尚道营销 |  标签: |举报 |字号 订阅

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The First Half Year Report in 2010 of Thindo

The past 30th June 2010 represented short period of the first half year of 2010 has gone, so it requires summarizing, confession, for recalling the fact, joy occasions ,roguery and tangle matters,

What have been done in the first half year?

Product R&D、display、financial propagation、positioning and re-tidy the business model of Aiyaya;Beauty Business Starting Fight、Annual Promotion and developing chain franchise of Canbah、Advertising Photography in South Korea; the Positioning Strategy and VI Image update of Huamei Cosmetic & Surgery Clinic; Preparation works、test and enter the market of 9 o’clock Facial Wash Towel; Survey、positioning、deep and upgrade service like business model proposal for one sanitary towel brand.  The relationship is much better, the tightness of strategic alliance become much stronger. Communication and further communication with not less than 20 potential clients like Bawang、Chiaus、Chants、Matebest、Calton Hair Salon, making Thindo being honored and in a dilemma, how to bring out the best in each of clients’ scale and depth service, the service charge repeatedly break records among the market, known as luxury brand in the field. Thanks for the appreciation from client’s side, however there’s also pressure on the way to make sure client’s victory at the same time.  Announce and implementation sequentially on growth system、organizational structure and management regulation in Thindo, tough walking in balance under double track of profession and management to complete transformation to corporatisation. Talents keep coming to join, better and worse, coming and leaving along this period, after that the future pillars stay, and Thindo also not pay attention on sales but operating talents. How to train and chasten a future business partner become the most important work for Lao ZHANG, instead of profit and loss.    New office was finally confirmed its address at 703 Chuangzhan Plaza which situates at the opposite side of Guangzhou top business district Grand View Mall, there’re almost 1000 square meters and is under interior decoration now.  The style is very trendy、feminine、comfortable and simplicity, together with entertainment and live facilities like French pool table, café, for better working environment towards staff.  The old office at


Tianhe Streethas ended over its historic mission, thanks for the support! ……

Experience: Middle Level is the Most Important Part

Probably as Thindo arrives at certain scale, management and talent appear to be much more important than any time, and this was also implemented at the first haft year.  There were excellent talents join every months, and carries out the training system in every Thursday. 

Reading club and review meeting will be also executed afterwards.

Management of year 2010 is mainly on excellent service for the current period of Thindo, together with regulation as auxiliary.  Encourage R&D, intention、self-reflection and growth, regard potential of talent as important、value、cooperation conscious instead of professional knowledge.  

Overvalue and training middle level management is the main melody, as well as fresh graduates from excellent universities are welcomed to join Thindo, for together growth.

Encouragement is mainly driven by post and platform, not only driven by materials, but care about their future instead, truly focus on the interests of their future from heart, let excellent talents to grow with Thindo, share the future.

Lesson: Do not have blind faith of the past

Over superstition in professional background of many senior talents, supposed they would bring Thindo into new height by their work experience and excellent career, however the fact is not as what I proposed.  Cured thought and lazy attitude is not tolerated by working atmosphere at Thindo.  That was all because of Lao ZHANG’s personal superstitious belief which should be amended.  Insufficient scene of urgency towards many people and affairs, always adopt a long-term view, resulted into waste of time and money.  Cherished illusions all the time sometimes had woman’s soft nature.  Gave opportunities to others led to the lost of two sides.  Result: Positive Divide the Market into Three Parts Thindo accidentally became the most expensive marketing consultancy in China, and the charges will be much more higher, business model becomes more and more clear, the so called who wins the female market wins the world market appears its rudiment.  Each theory、case study、talent framework can be used in the second half of year, it will not be difficult to divide the market into three parts in China.  The direct competitors of Thindo are no longer locking with Ye MaoZhong, but also own side and two foreign consultancies of Mexico and the

U.S.A., they are enemies and companions in terms of profession and commercial side.  Thindo will  rely on the business mode of consulting investment to establish the strong foundation in 2010, and recombine and merger upstream and downstream of female consumption in the coming three years time, unify the female consumption market!  

Conclusion:

To behave moderate, to act imminent, be smooth in mind attitude and move quickly; Talent comes the first priority, use 10% of a day-time to consider matters of talent and team; Contrive not depends on month, but on long-term strategy like three years time and five years time, as it is unlike seeing quick success and instant benefit;Principal and layout must be insisted, however some solution can be flexible and accommodated;Self-emotion can not be affected by others. 

Initial published by Thindo Investment, please acknowledge the source while reproduce:http://www.thindo.com 

 

2010年6月30日已过,就代表短暂的2010上半年已过,不得不总结、反思,以求修正、进步,不求哗众取宠,但求真实,好事、坏事、纠结之事,事事回眸。

 

上半年都做了啥?

哎呀呀的商品研发、陈列、财经传播、定位及商业模式的再梳理;仟佰惠的美女创业战、年度推广和连锁加盟开拓、韩国广告拍摄;华美整形的定位战略、VI形象更新;九点洗脸巾的样板市场准备、测试、上市;某卫生巾的调研、定位、商业模式提案等持续、深度、升级服务,关系且越来越好,战略同盟紧密型越来越强。

霸王、雀氏、创美时、每伴、卡顿以及不下于20个潜在客户的沟通与再次沟通,让尚道倍感荣幸同时左右为难,如何在客户规模和深度服务方面相得益彰,服务价格也屡创同行新高,被同行誉为奢侈品,感谢客户认可同时,也很有压力在收到高费用的同时如何做到保证客户必胜。

尚道的成长系统、组织架构、管理制度相继出台并落实,在专业和管理双轨制下平衡艰苦前行,以完成尚道的公司化转型,各类人才持续加入,有好有坏,有聚有散,留下了很多尚道的未来栋梁,尚道也把主要精力不再放在业务,而是经营人才上,如何培养、磨练一个尚道的未来合伙人成为老张的重要功课,而不再是在乎一城一池的得失。

新办公室终于落实在广州第一商圈正佳广场对面超甲级写字楼创展中心703、703,总结近1000平方,正在装修中,风格非常时尚、女性、舒适、简约,并配有法式台球桌、咖啡厅等娱乐生活设施,员工工作环境大为改观,天河直街办公室已经完成了它的历史使命,感谢它以往对尚道的支持。

……

心得:中层最重要

或许尚道到了一定的规模,管理与人才显得比任何时候都重要,这在上半年得以重要体现,每月必有优秀人才加入,并实行了每周四的培训制度,接下来每月的读书会、总结会也要执行到位。

对于尚道现阶段而言,尚道2010年的管理是卓越服务为主,规范为辅,鼓励研发、用心、自我反省、成长,看重人才的潜质、价值观、合作意识而非专业和知识。

对于中层管理人员的重视和培养是尚道人才团队搭建的主旋律,并愿意招收一些优秀的大学毕业生加入尚道,共同成长。

激励以职位及平台激励为主,不能仅仅靠物质激励,应关注这个人的未来,真心为这个人的未来着想,让优秀人才可以与尚道一起成长,分享未来。

 

教训:不可迷信过去

对很多高级人才的职业背景过于迷信,认为在大企业呆过,有过优秀从业经历的一定可以把尚道带上新高度,其实不然,固化的思维与懒惰的态度有时并不是尚道的工作氛围可以包容的,这是老张个人迷信的结果,需改之;

对很多人和事的紧迫感不够,总认为可以从长计议,结果导致浪费了很多时间、金钱,总是抱有幻想,有些妇人之仁,总是想给别人机会,最后却两者机会都没有了。

 

成绩:正三分天下

一不小心,尚道近成了中国最贵的营销咨询服务机构,且价格越来越高,商业模式也原来越清晰,所谓得女人者得天下正在显现雏形,各种理论、案例、人才框架下半年即可晚上,要三分天下在中国并非难事。尚道的竞争对手已经不再锁定叶茂中等,而是自己和墨西哥、美国的另外两家女性营销机构,无论是从专业还是从商业角度,他们亦敌亦友。尚道将凭借咨询投资化的商业模式,在2010年打好坚实基础,未来三年将重组和并购女性消费上下游资源,一统女性消费市场!

 

结语:

为人要平和,做事要紧迫,心态要静,动作要快;

人才第一,每天必须拿出10%左右的时间考虑人才和团队问题;

谋划不要以月计,而当以3年、五年计,这样所有的战略和计划才长远而非急功近利;

原则和布局都要坚持,但有些处理方式可以灵活、通融;

不能因别人而影响自己情绪。

 

首发尚道营销投资:http://www.thindo.com 转载请注明出处。

尚道2010上半年报 - 张桓 - 张桓(HUAN)女性营销博客
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